For more
information, please contact:
Randy Groff
Mosaic Co.
763-577-2700
Randy.Groff@mosaicco.com
Dee Weeda
Broadhead
641-344-0757
dweeda@broadheadco.com
National Association of Farm
Broadcasters Honors The Mosaic Company
for Creative
Excellence
The Mosaic Company received the 2010
Plambeck Creative Excellence Award for its 60-second radio spot for K-Mag® PREMIUM fertilizer during the National Association of Farm Broadcasters'
(NAFB) annual convention, held Nov. 10-12 in Kansas City, Mo.
"Named in
honor of an NAFB past president and Hall of Fame member, the Plambeck Award
for Creative Excellence recognizes the best radio commercials that air on
NAFB stations and networks.
The support of the industry, allied in the
success of farm broadcasting, is very important, and we thank The Mosaic
Company and Broadhead for being a part of that," says Jennifer Saylor of NAFB.
The radio
spot featured the band Country Pete and the Plowmen singing the song "Field
of Your Dreams" about higher yields in your fields and the benefits of K-Mag
3-in-1 fertilizer. To listen to the spot, go to the K-Mag.com
website.
"The Field of Your Dreams spot was a creative way to bring the benefits of K-Mag
to life, and help increase awareness among growers and momentum with
retailers selling K-Mag," says Randy Groff, K-Mag marketing manager. "The
spot served as the backbone for our integrated marketing campaign in Nebraska
that targeted corn, soybean and alfalfa growers. We're excited about the
recognition it received from NAFB."
The radio
spot helped support retail partners in the area, who also received sales
materials on K-Mag to use with their customers. All portions of the
communications program encouraged growers to "Ask for K-Mag" in their blend
from their retailer.
For more
details on the spot or the K-Mag marketing campaign, contact Randy Groff at Randy.Groff@mosaicco.com or
763-577-2765.
About
The Mosaic Company
The Mosaic Company is one of the world's leading producers and marketers of
concentrated phosphate and potash crop nutrients. Mosaic is a single-source
provider of phosphates and potash fertilizers and feed ingredients for the
global agriculture industry. More information on the company is available at www.mosaicco.com.
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